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W3Trends Houston SEO Process
The staff at W3Trends has developed a unique SEO process which allows our customers to consistently obtain top rankings in the search engines (Google, Yahoo!, Bing, etc.) through our SEO website optimization and link building SEO services. Yes, we are a Houston search engine optimization company, but our SEO process and strategies can be applied equally as effective to both Local SEO Houston (Yahoo | Google | Bing) and International SEO campaigns. The following is a general description of our search engine optimization process.
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SEO Process Step 1: Keyword Research & Identification
Professional Search Engine Optimization is a never ending battle for the search engine traffic associated with very specific keywords. These keywords are constantly evolving and changing how we use the internet to access the information we need. Our SEO process is built around discovering and utilizing only those keywords that are going to make your website stand out from the rest. We use some of the best tools and techniques in the industry to make sure that we are successful in identifying not only the keywords that will help your business grow, but we will also breakdown the keywords and phrases that your competition is using to help them rank well.
SEO Process Step 2:Analyze the Competition
The next step is to take a close look at what SEO strategies your competitors are currently using to achieve their current positions. We then take into account such things as keywords that they have optimized for, and as well, what type of links they have and where these links come from. Once we know what the competition is doing to rank well with their marketing SEO project, we will use this information to gain a competitive advantage in planning our own internet marketing SEO campaign. We will improve on their SEO marketing and optimization plans, incorporate SEO techniques of our own, and eventually move your site above theirs.
SEO Process Step 3: Refine Your Search Strategy
All of this planning will help us to generate a targeted customized plan to divert/attract search engine traffic in your niche market towards your website and away from your competitors. This plan will be centered on growing your presence and visibility in the search engines the right way. W3Trends only uses industry best “white hat”, or “Organic”, SEO techniques and strategies to achieve these increases in search traffic for our clients. This means that we don’t take short cuts to the top. Many unscrupulous SEO Agencies use devious tricks or “black hat” SEO strategies like keyword stuffing to achieve short term spikes in search engine traffic. Once these cheaters are discovered, they are penalized heavily by the search engine administrators, and often times those websites are never able to recover.
SEO Process Step 4: Onsite Optimization (Content, Meta Tags, Image Alt Tags, etc.)
Now that the necessary research is complete and we have a plan, we will use your keywords to make changes to your sites content and structure so that search engines can “crawl” it more effectively. This process allows your website to rank higher for your specific keywords and phrases. Search Engine Optimization is dynamic and constantly evolving. With a monthly SEO campaign, we will continue to review and revise both your onsite and offsite optimization strategies in order to attract ever-increasing keyword generated search traffic
SEO Process Step 5: SEO Pre-launch
After the onsite optimization is complete, we’ll need to set up a few things offsite like Google Webmaster and Analytics accounts which will provide us with various tools and tons of detailed information about the search traffic to and from your website. Also, we will do things like setting up Yahoo and Google Local Search profiles to better target search traffic in your area. We will submit your site to the major search engines and run an initial report on how well you currently rank for your designated keywords before your monthly SEO program kicks in.
SEO Process Step 6: Ongoing SEO Maintenance (Monthly) - Link Building | Search Marketing
Ongoing SEO maintenance involves consistently updating your overall web presence, both onsite and offsite. The changes made offsite center around creating a campaign to increase the number of links to your site from other websites (link building SEO). This includes market/industry specific websites, performing manual link submissions to various directories, writing and distributing online articles and press releases with links back to your site, blog maintenance, and even regular social networking updates. Each of these links that we create increases your clout with the search engines and helps to propel your website up the rankings. As the quality and quantity of these links increase over time, your website becomes a more visible and reliable source for information.
When the content of any website is allowed to become stagnant (not updated regularly), search engines will visit less frequently and search traffic drops off. Our regular updates to the content of your website will keep it dynamic and relevant to your entire internet audience (search engine “robots” and people).
SEO Process Step 7: Observe – Report - Adjust
W3Trends provides all of our SEO customers with detailed monthly status reports and updates. With this information we are able to make educated decisions as to which keywords are generating the most traffic/leads/sales, and which keywords need to be adjusted or even abandoned. Perhaps you want to offer new products or services. This is where we make any necessary changes to your SEO campaign. Most importantly, you should know that our SEO experts are here to help make your website successful. Your competitors will never stop trying to reach the top of the search engine rankings, and rest assured, neither will W3Trends.
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