SEO - Process of Search Engine Optimization
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SEO (search engine optimization) - You can have the best looking and most useful website on the planet,
but if your potential customers don't know it exists what good is it?
If your website isn't making you money, then perhaps it's time to take a look at search engine optimization
What has your website done for you lately?
Full Website Analysis & Initial Ranking
Initial Setup - A full site analysis is done to determine what actions are needed to best optimize your website for the various search
engines. During this phase w3trends will analyze the website functionality, architecture, content and marketing
effectiveness. With our findings a SEO plan of attack is formed to highlight each of the SEO strategies that will
maximize your sites potential.
No SEO campaign can be successful without benchmarks and accurate record keeping. that is why during this phase we record the initial website rankings and lay the framework
for tracking and measuring the performance of your Search engine optimization campaign.
Keyword Research Discovery
The basis of any search engine optimization campaign is keyword research and discovery. It is here where
the most competitive keywords related to your website and unique domains are discovered. Hundreds of potential keyword
phrases are researched and compared to average search volume and number of competing websites to determine which ones will
produce the most targeted customers. Having targeted customers means that your visitors are on your website with the intention
of purchasing your services or products... they are not there by accident.
Competitor Analysis & Ranking
Important to the success of any SEO campaign is the knowledge of what competitor websites are doing.
W3trends researches the largest competitors in your field to determine what keywords are being used as well
as other SEO strategies. Monthly updates and analysis allows you to stay ahead of the competition.
Optimize Website Architecture
These are many items in the architecture of a website that can be potential road blocks to your SEO campaign.
W3trends minimizes these road blocks by modifying the website architecture where possible by
streamlining and removing bloated code,
making search engine friendly links, keeping page names search engine friendly, making sure pages are located as
close to the root as possible and more.
Keyword Landing Pages Developed
By designing, creating and implementing unique landing pages for each of the selected keywords we give customers
a direct portal into your website. Each of these pages is built entirely around a specific keyword phrase and optimized
to drive targeted traffic to your website.
Title and Meta Tag Development
Although it has been noted that meta information is not as important as it used to be in determining the relevancy of a page,
the meta tags( description, keywords) are still important to search engines for other reasons and should be properly coded.
The title tag is the most important tag on your page and plays a very large part in your site's rankings.
It is these words or this phrase that appears in the title of your page in the listings on the search engine
result pages (SERPS). Only the most relevant and page-specific keywords or keyword phrases should be included in the title tag.
The Description tag is important in the sense that it provides a brief summary of the content of the page, and it often appears
in search engine results pages just below the title text. It is important to make sure that the description tag is unique, clear, concise
and draws potential customers into your website with well written copy.
Robot.txt File Creation
Robot.txt is a file that participating search engine spiders or robots look for when indexing a website. A properly
configured robot.txt file will keep search engines from spending unnecessary time looking through irrelevant directories
and keep them focused on pages with meaningful content.
Sitemap Creation (XML and HTML)
Sitemaps are used to help search engines and visitors to easily navigate through the pages of your website.
The XML formatted sitemap is used specifically for search engines and will be submitted to Google, Yahoo and MSN.
The HTML sitemap is a list of hyperlinks and descriptions for every page on your website. The HTML sitemap is created and
added to the main navigation of your website.
Submit Site to Directories
Submitting your website to directories creates inbound links to your website. This is a very important factor
for search engines to determine the importance and relevancy of your website.
W3trends will submit your completed website to thousands of relevant free directories as well as manually sending
requests to trusted sites to include links to your website.
In addition to submitting your website to directories W3trends will also write articles and press releases to be used on your site
as well as syndication. Articles will be submitted to various sites for publishing which will create additional links to your website.
Submit Site to Search Engines
Finally W3trends will submit a request to all major search engines to index your website so you can start reaping the benefits
of a well built and optimized site.
SEO Packages and Pricing
Free SEO Website Analysis
View our Web Design Portfolio
Contact us today to learn how to get your website to work for you. Contact Form - 713-405-1196
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