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SEO - Code of Ethics

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SEO (search engine optimization) is the process derived from principles that enhance website usability and also to help search engines to rank sites correctly. Legitimate SEO companies recognize this and strive to create usable, functional, content-rich sites that benefit the end user (White Hat SEO).

Unfortunately there are many companies in the industry that engage in behaviors that are destructive search engine functionality, and hurt the usability of websites.

W3trend's will not engage in the following:

  • Knowingly contravene any guidelines or rules posted on any search engine, including rules concerning automated submissions and automated rank checking programs.
  • Participate or associate with link farms or other means to artificially enhance link popularity.
  • Use deceptive redirects, cloaked pages, hidden text, doorway pages, stolen content, keyword stuffing, comment stuffing, or any other process known to sabotage search engine results.
  • Intentionally misdirect or misinform clients about our search engine optimization methods. Nor do we hide any of our optimization methods from our clients who have a basic right to understand how our company is managing their website.
  • Misrepresent ourselves or our services to our clients, or in any way, suggest that we have special relationships with prominent search engines that will enable us to guarantee rankings.

It is well known that the best websites are ones that are most likely to benefit the end user, and these are the sites that should be most prominent in search engine results pages. Search Engine are constantly improving and identifying and removing those websites that use unethical practices is getting easier and more common.

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Testimonials

I just wanted to pass on my praises for a great job. We really like it. [the website] looks very professional and clean. [...] Again, your creativity speaks volumes and we appreciate the time you are spending with us.



Badra Andrews
Event Coordinator
Golden Samovar